Sure, everyone needs to make a living, he admits, but he feels that the world of graphic design has reached a point where designers have "lost the plot" as well as their consciences, and that success is merely equated with material rewards and big bucks. "Humankind has always been intrigues by two concerns meld and intertwine, the result is often some of the most stunning images and creations in the history of art."
IdN: Do you think design can make the world a better place?
JF: Design is a powerful communication tool. If it's used for a good purpose and if designers create with the best interests of their audience in mind, then yes, design can help make the world a better place. Designers could offer their talent for a charitable cause; that's a direct contribution to society. Designing a clear and effective signage system in an airport would enable people to find their way easily so they do not get stressed out in a foreign land; that's also a way designers can make the world a better place.
IdN: Can you give us an insight into art4soul's philosophy and working process?
JF: art4soul does not have a specific working process. We initiate projects and collaborate with friends from various creative backgrounds. Since our projects are mostly self-initiated, they present to the creatives involved a lot of freedom for self-expression on the specific topic addressed.
