Joseph Foo is a partner at Trinity Visual Communications (3nity) and Trinity Interactive, in Kuala Lumpur. The scope of 3nity's work covers corporate design and includes brand identity, print communication and interactive design. Projects tend to have a strong cultural and spiritual emphasis that comes from Foo's personal approach to his profession.
"I feel that, being both Chinese and Malaysian, I should express Asian thought and identity through my graphic design work," says Foo. "It is very possible that design and the arts can be good for the soul, fulfilling for the designer and beneficial to the audience." This conviction led to the establishment of Art for Soul, a division of 3nity that produces more altruistic work.
After studying design in San Francisco, Joseph Foo worked for a time in the United States and then in Singapore before returning to Malaysia.
